Services · Growing the firm

Be the firm the AI answer mentions.

A growing share of people ask an AI assistant who to call before they search Google. Those answers are built from what the assistant can read and trust about your firm: your site, your listings, your reviews, and whether they agree with each other. AI optimization (AIO) and generative engine optimization (GEO) is the work of making that picture complete, consistent, and citable. It overlaps with good SEO and goes further.

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Who this is for

Sound familiar?

A firm that ranks fine on Google but never appears in AI Overviews or ChatGPT answers.
A firm whose name, address, and practice areas differ across listings.
A firm that wants to be early to a channel competitors have not noticed yet.

What is included

The scope of the engagement.

Entity and fact consistency

One canonical set of facts about your firm, attorneys, practice areas, and locations, published as structured data on your site and matched across every directory and profile.

Citable content

Pages that answer the questions people ask assistants, written to be quoted: direct answers, clear headings, sourced claims, and author attribution.

Machine-readable site

An llms.txt, clean structured data, accessible markup, and crawl permissions set so AI crawlers can read what you want them to read.

Monitoring

A monthly check of how major assistants describe your firm and whether you appear for the questions that matter in your market.

How it works

From consultation to handoff.

Baseline
We ask the major assistants the questions your clients would, record what they say about you and your competitors, and audit your facts across the web.
Plan and quote
A scope for the one-time cleanup and, if you want it, the monthly content and monitoring work.
Cleanup and publish
Fix the inconsistencies, publish the structured facts, and ship the first set of citable pages, each reviewed by you.
Monitor and extend
Re-run the baseline questions monthly and add content where you are still missing.

On the platform

Where this hands off into BetterDocket.

The software is a separate subscription and never required. Firms that use it get these handoffs out of the box.

Client portal

One private page where each client sees where the case stands, what comes next, and what you need from them.

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Speak with an expert

Talk with us to get started.

A short consultation, then a written scope and a number. No retainer, no long-term contract, and nothing starts until you approve it.

BetterDocket is not a law firm, a CPA firm, or an insurance agency, and nothing on this page is legal, tax, or insurance advice. Where a service requires a licensed professional, that work is performed by a licensed professional in your state, either on our team or through a partner we vet. Every engagement is scoped and quoted after a consultation.

Questions.

Is this different from SEO?

It builds on it. Good SEO gets your site read; AIO and GEO make what is read consistent and quotable, and extend it to the listings and profiles assistants also draw from. Most firms do both; we scope them together or apart.

Can you guarantee my firm will appear in AI answers?

No, and be wary of anyone who does. We can make your firm the most complete and consistent option in your market and measure monthly whether that is working.

Does this involve publishing anything I have not approved?

No. Every page, fact sheet, and profile change is reviewed by you before it goes live.

Who actually does the work?

The BetterDocket team delivers most of this work directly: the technology, web, and search work by the engineers who build the product, and the bookkeeping, tax, and payroll work by the CPA on our team. When a service requires a license we do not hold, or our team is at capacity, we bring in a vetted partner and stay your single point of contact.

What does it cost?

Every engagement is scoped and quoted after a short consultation, and most are flat fees so you know the number before work starts. Ongoing services, such as bookkeeping or SEO, are quoted monthly with no long-term contract.